BFH:NYSE, Bread Financial Holdings, Inc.

BFH stock overview

Bread Financial Holdings, Inc. (BFH:NYSE) closed at $99.89 on October 23, 2026, down 2.50% on the day. The stock trades 12.8% below its 52-week high of $114.53 and 68.6% above its 52-week low of $59.26. Over the past year, it gained 52.5%. Bread Financial Holdings, Inc. is part of the Miscellaneous sector.

Key figures

Price
$99.89
Day change
-2.50%
Volume
687,765
Average volume
548,510
Market cap
3B+
52-week range
$59.26 – $114.53
50-day average
$104.62
200-day average
$90.92

Price action over the past year

In 252 trading sessions since October 23, 2025, BFH closed higher on 148 days (59%). Its best day was February 26, 2026 (+8.31%) and its worst was January 12, 2026 (-10.68%). The stock moved 10% or more in a single session 2 times.

Recent signals

BFH news

About Bread Financial Holdings, Inc.

Bread Financial Holdings Inc, formerly Formed by a combination of J.C. Penney's credit card processing unit and The Limited's credit card bank business, Alliance Data Systems is a provider of private label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Alliance Data Systems' credit cards to their customers. The company's LoyaltyOne division operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

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Based on end-of-day data. For information only, not investment advice.